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Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer


Source: Sage


Document Type: White Paper

Description:

Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.


Download <strong>Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer</strong>
 

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