It’s All about the Salesperson: Taking Advantage of Web 2.0
Selling roles have changed. For many companies, selling is more about relationship-building and less about transactional order activities. In spite of the promised benefits of customer relationship management (CRM) solutions, the cost of sales for many companies is rising while sales effectiveness is decreasing. Learn why—and how you can leverage “social CRM” to help overcome the challenges facing your sales force today.