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Case Study Description
Noble Trade, a wholesale distributor of industrial materials, lacked a customer relationship management (CRM) system. Customer data wasn’t organized, and customer activity history was being lost. To address these issues, managers selected Microsoft® Dynamics CRM Online as the company’s CRM solution. One of the benefits is better collaboration between sales and service, leading to increased customer satisfaction.
Related Topics: Customer Relationship Management (CRM), Customer Service and Support, Field Sales, Sales Force Automation (SFA), Data Management and Analysis
Related Keywords: Microsoft CRM, sales force automation, custom activity, Microsoft, Microsoft Dynamics CRM, customer activities, customer service activities, customer activity, custom workflow activity, custom activities
Source: Microsoft
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