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White Paper Description
A recent study by Jupiter Research found that e-mail marketers using Web analytics click-stream data to generate targeted e-mail campaigns produce an impressive average click-through rate of 14 percent, and a conversion rate of 3.9 percent. Can your business claim numbers this high? If not, find out how you can with Web analytics tools that will help you gain insight on your subscribers’ behaviors while increasing sales.
Related Topics: Business Intelligence (BI), Click-Stream Analysis and Reporting (Web/E-commerce), Web, Web Log Analysis, E-mail Management
Related Industries: Manufacturing, Information, Internet Service Providers, Web Search Portals, and Data Processing Services, Finance and Insurance
Related Keywords: Listrak, Web analytics best practices, e-mail marketing tracking software, direct marketing analytics, marketing optimization software, optimize marketing, Web analytics tools, analytics consulting, video campaign, customer database marketing
Source: Listrak
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