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White Paper Description
Customer relationship management (CRM) is being adopted by businesses worldwide. But the key question for many executives as they create their CRM strategy: how can they gain strategic advantage if their competitors are implementing these same CRM systems? The answer: through integration. Find out how leveraging your existing information assets can turn CRM from a tactical project into a key strategic initiative.
Related Topics: Customer Relationship Management (CRM), Channel Management, Contact Management (CM), Customer Service and Support, Sales Force Automation (SFA)
Related Industries: Manufacturing, Retail Trade, Finance and Insurance
Related Keywords: data federation, global data integration, Scribe, Microsoft Dynamics CRM, SMB CRM, ERP on demand, accounting system integration, CRM buyer, CRM migration, affordable ERP
Source: Scribe Software
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