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White Paper Description
As with all things, there’s a good side and a bad side—the Internet is no different. Although it improves communication between businesses and customers, it can also overwhelm customers that are bombarded with marketing e-mails on a daily basis. Customers want more convenient contact channels. Smart companies understand this and are responding by adopting a multichannel approach to customer relationship management (CRM).
Related Topics: Customer Relationship Management (CRM), Customer Service and Support, Call Center, Contact Management (CM), Help Desk and Call Management
Related Industries: Manufacturing, Finance and Insurance
Related Keywords: RightNow Technologies, CRM, multichannel approach to CRM, CRM strategy, customer service experience, customer service providers, customer communication, multichannel success, customer relationship management, organizational efficiency
Source: RightNow Technologies
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