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White Paper Description
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.
Related Topics: Application Development, Customer Relationship Management (CRM), Marketing Automation, Advertising Solutions, Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM)
Related Industries: Publishing Industries (except Internet), Internet Publishing and Broadcasting, Other Information Services, Finance and Insurance
Related Keywords: Avenue A, advertising implementation, competitive services, critical success factors, portals supporting local listings, Razorfish, local advertising, traffic to specific pages, call-to-action medium, site’s taxonomy
Source: Avenue A Razorfish
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