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White Paper Description
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI).
Related Topics: Accounting and Financial Management, Customer Relationship Management (CRM), Marketing Automation, Data Management and Analysis, Business Intelligence (BI)
Related Industries: Manufacturing, Retail Trade, Finance and Insurance
Related Keywords: marketing activities, CRM, branded digital media content, RECommunications, ClearStory Systems, digital asset management, DAM, brand control, customer relationship management, campaign management solutions
Source: ClearStory
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