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The Boomerang Effect How Market Dynamics Are Driving Customers Back to the Manufacturer

The Boomerang Effect: How Market Dynamics Are Driving Customers Back to the Manufacturer

Source: RightNow Technologies

White Paper Description
The Internet and big-box retailers have changed the way products from MP3 players to garden tillers reach the market. Customers now have a direct pipeline, via the Internet, to the name on the label of the products they buy. And those customers are going back in droves to the manufacturers instead of the retailers for product support. How can you distinguish your brand, given this new market dynamic? Find out now.

Related Topics: Customer Relationship Management (CRM), Channel Management

Related Keywords: customer relationship management, customer service, e-service, customer experience management, CRM

Source: RightNow Technologies

Note:
The owner of this white paper, RightNow Technologies, has requested that this white paper reside on their website. To access this white paper, you may be required to fill out a registration form.

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