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White Paper Description
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.
Related Topics: E-commerce, Business-to-Consumer Web Sales, Electronic Marketplace, Mobile Commerce, Electronic Distribution and Storage
Related Industries: Information, Publishing Industries (except Internet), Internet Publishing and Broadcasting, Internet Service Providers, Web Search Portals, and Data Processing Services, Professional, Scientific, and Technical Services
Related Keywords: advertising revenue, customer relationship, brand identity collateral, media-neutral approach, operational efficiency, SAP, integrated media-neutral billing system, media product life-cycle management, content-producing companies, advertising billing systems
Source: SAP
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