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White Paper Description
Today more than ever, retailers are faced with the challenges of selling locally while competing globally. To be successful, they must provide a shopping experience that inspires customer loyalty. Retailers that understand their customers’ shopping habits can build strategic global supply chains that anticipate demand. One way to achieve this is with a scalable technology platform based on industry standards.
Related Topics: Customer Relationship Management (CRM), Customer Service and Support, Marketing Automation, Sales Force Automation (SFA), Data Management and Analysis
Related Industries: Manufacturing, Retail Trade
Related Keywords: vertically integrated, best-run retailer, strategic supply chain management, strategic advantage, customer behaviors, enterprise management, enterprise content management, customer behavior, customers behavior, customer behavior model, customer behavior marketing, strategic customer behavior, enterprise management software, real-time enterprise management, strong brand image
Source: SAP
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