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Case Study Description
As the creator of performance apparel, Under Armour has become the fastest-growing designer and distributor of its category of apparel in the world. In 2005, to sustain growth and compete on a global scale, it needed a flexible IT landscape that could offer better visibility to data and scale over time. With an out-of–the-box scalable solution, Under Armour is on its way to reaching the $1 billion (USD) revenue mark.
Related Topics: Supply Chain Optimization, Demand Management, Advanced Planning and Scheduling (APS), Collaborative Planning and Scheduling (CPS), Customer Relationship Management (CRM)
Related Industries: Manufacturing, Retail Trade
Related Keywords: SAP, performance apparel, scalable solution, fail-safe solution, flexible IT landscape, Under Armour Inc., product-line growth, apparel industry, brand and channel management, industry best practices
Source: SAP
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