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White Paper Description
What happens between the time customers begin to research a product and the final purchase? They’re likely to check out your—and your competitors’—websites, retail stores, contact centers, and blogs. And each point of contact puts your company in a competitive situation. That’s why the most important issue is how your company tracks customer activity in today’s multichannel world.
Related Topics: Customer Relationship Management (CRM), Channel Management, Contact Management (CM), Customer Service and Support
Related Industries: Retail Trade, Miscellaneous Store Retailers
Related Keywords: Peppers & Rogers, customer experience, CRM tools, tracking customer activity, RightNow, GameFly, multichannel sales, customer relationship management, multichannel service, service quality
Source: RightNow Technologies
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