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White Paper Description
Marketing departments are constantly being squeezed to drive a higher quantity—and quality—of leads. “Stop tracking dead leads,” your boss keeps saying. But how can you consistently follow high-quality leads and drive them through the pipeline? An automated lead management solution may be for you. In fact, over 66 percent of companies using an automated solution have seen increases in lead-to-sale conversion rates.
Related Topics: Marketing Automation, Lead Distribution Management, Customer Relationship Management (CRM), E-CRM
Related Industries: Manufacturing, Real Estate and Rental and Leasing
Related Keywords: Aberdeen Group, leads to sales conversion rate, workflow automation, best-in-class companies, Entellium, automated lead management solution, key data points, marketing collateral repositories, lead scoring, customer relationship management systems
Source: Entellium
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