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White Paper Description
On any given day, your interactions with a few strategic customers will make a huge long-term difference. But which few customers? A new type of analytic application, customer value management (CVM), answers the need to identify, analyze, and predict customer behavior. Using CVM enables companies to shift from campaign-centric to customer-centric analysis, and develop more individualized and profitable customer relationships.
Related Topics: Business Intelligence (BI), Data Management and Analysis, Customer Relationship Management (CRM), Data Mining
Related Industries: Management, Scientific, and Technical Consulting Services, Management of Companies and Enterprises
Related Keywords: business intelligence, customer relationship management, Business Objects, BI, CRM analysis, clickstream reports, CVM, data mining, customer value management, CRM life cycle
Source: Business Objects
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