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White Paper Description
In any competitive market, leveraging data to understand a customer s next move is essential. Thus, to achieve an advantage in customer marketing, companies have invested millions in customer intelligence systems. Despite this investment, many companies still struggle to increase marketing return on investment (ROI). This is due largely to the absence of an effective predictive analytics approach to customer data.
Related Topics: Customer Relationship Management (CRM), Customer Service and Support, Demographics, Market Research, Personalized Marketing
Related Keywords: Customer Chemistry, predictive modeling, customer marketing, CRM, business processes, predictive analytics, customer behavior, marketing effectiveness, customer relationship management, marketing ROI
Source: Customer Chemistry
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