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White Paper Description
Customer relationship management (CRM) is more than a product—it’s a philosophy. That’s why, when it comes to CRM systems, it’s important to understand all the benefits of an integrated application before beginning the selection process. After all, just as a chain is only as strong as its weakest link, a CRM solution is only as good as its implementation.
Related Topics: Sales Force Automation (SFA), Customer Relationship Management (CRM), Contact Management (CM)
Related Industries: Management, Scientific, and Technical Consulting Services, Management of Companies and Enterprises
Related Keywords: Sage, customer-focused business practices, customer care, CRM, sales force automation, customer relationship management, marketing campaign management, contact management, CRM implementations, task management
Source: Sage Software
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17 Rules of the Road for Customer Relationship Management
