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White Paper Description
Only a handful of firms have undertaken the challenge of integrating their supply chain management (SCM) and customer relationship management (CRM) processes. A big reason for this is the practicalities of everyday business. But in today’s era of technology-fueled competition, leading companies in nearly every industry are seeking an edge by focusing on strategies enabling SCM and CRM to coalesce.
Related Topics: Customer Relationship Management (CRM), Supply Chain Management (SCM), Return on Investment (ROI)
Related Industries: Management, Scientific, and Technical Consulting Services, Management of Companies and Enterprises
Related Keywords: SAP, SCM, CRM, supply chain management, customer relationship management, integrating SCM and CRM, customer-centric processes, integrated value chain, ROI, return on investment
Source: SAP
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