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White Paper Description
To be reliable, cost and profitability analysis must be underpinned with an activity-driven view of how an organization’s products, customers, and channels consume resources and incur costs. However, activity-based costing (ABC) contributes to more reliable customer, product, and channel profitability analysis. In fact, without this foundation, such analyses are critically flawed, and can result in inappropriate decisions and choices.
Related Topics: Customer Relationship Management (CRM), Channel Management, Data Management and Analysis
Related Keywords: cost analysis, ABC, ALG Software, CRM, activity-based costing, FSPs, profitability analysis, cost and profitability analytics, financial services providers, customer relationship management
Source: Business Objects
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