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White Paper Description
Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability.
Related Topics: Customer Relationship Management (CRM), IT Infrastructure
Related Industries: Management, Scientific, and Technical Consulting Services, Management of Companies and Enterprises
Related Keywords: CRM, customer data, data ownership, ERP, CRM integration, Syspro, customer relationship management, customer-centric strategy, enterprise resource planning, CRM implementation
Source: SYSPRO
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