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White Paper Description
It’s a simple idea: get a better understanding of your customers’ wants and needs, deliver on their expectations, and your revenue will increase. But more than 40 percent of companies surveyed do not have a formal customer relationship management (CRM) strategy in place. And those that have one still struggle with CRM at nearly every stage. Learn more about areas where you can improve your own CRM system strategy.
Related Topics: Customer Relationship Management (CRM), Customer Service and Support, Marketing Automation, Sales Force Automation (SFA), ROI and Success Measurement
Source: SAP
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