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White Paper Description
The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately identifying prospects. Ensuring data accuracy and data quality can be a big challenge if you have up to 10 million prospect records in your customer relationship management (CRM) system. How can you ensure you select the right prospects? Find out how an enterprise information management (EIM) system can help.
Related Topics: Customer Relationship Management (CRM), Marketing Automation, Direct Marketing, Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM), Data Management and Analysis
Related Keywords: data integration software, SAP, data quality, direct mail marketing, direct email marketing, crm system, database integration, customer data integration, and data integration, direct marketing services, direct marketing list, direct marketing advertising, direct marketing companies, eim mail, direct marketing software
Source: SAP
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