In this white paper, the author discusses the real-life challenges faced by field technicians and how those technicians can be empowered with mobility solutions to improve field productivity, increase the accuracy of diagnostics, reduce warranty and invoicing cycle times, increase service revenues, and most importantly, improve the customer experience.
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Traditional voice of customer (VoC) analytics for understanding and predicting customer behavior relies on two types of data sources—structured (customer feedback surveys, focus groups, etc.) and unstructured (blogs, forums, etc.). Data is then organized for use by diverse teams across an organization. Read about how companies can use data captured from customer actions or on-board diagnostic (OBD) systems for VoC analytics.
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