Going from Good to Great
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Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search…

“Skunkworks” for Search Engine Marketing and Optimization
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Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and…

10 Reasons Why E-commerce Fails
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“Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising…

Web-site Strategy for Organizations in the Corporate Services Industry
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As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to…

Reinventing Business Processes through Strategic Implementation
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Strategic implementation can have a huge impact on success in the online environment. It can mean the difference between a successful or…

Open Source versus Closed Source (Proprietary) Software
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Do you understand the differences between open source and closed source (proprietary) software? To make an informed decision when choosing…

Seven Web Site Strategies for Planning Your Business Web Site
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Successful businesses start with a plan, and begin with the end in mind. A Web site is no different—it simply functions in the online…

14 Ways Web-based Technology Can Change Your Franchise
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In a business and technology environment that evolves faster all the time, a key challenge for franchise operators is to continue finding ways…