Companies have had the capability to design and develop mobile Web sites for quite some time. But until recently they've struggled to convince clients and prospects that there’s a market out there. Now that mobile has made its way onto the mainstream, many companies are still asking themselves whether it’s right for them. This white paper aims to help Web site owners make that decision.
Read More
|
Useful reading for any online business, this white paper offers helpful hints for establishing comprehensive duty of care procedures. When setting up an online business, it is important to consider the legal aspects required—most importantly, an adequate privacy policy, and legally binding terms and conditions. Find out more.
Read More
|
From small business to global enterprise, social media has taken the corporate world by storm, and it’s here to stay. So what is social media? And how do you decide where it fits in your online strategy? This white paper aims to offer users a social media “kit” which can help answer these questions.
Read More
|
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.
Read More
|
Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing and search engine optimization (SEM and SEO), maximizing lead generation, increasing conversions, improving customer service, and engaging target audiences can take your Website from good to great—and help you maximize return on investment (ROI).
Read More
|
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.
Read More
|
“Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a Web site and expect it to boost business if nobody knows it exists? E-commerce must be supported with marketing and advertising. Learn about the other nine reasons why e-commerce fails and how you can overcome these pitfalls.
Read More
|
As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals.
Read More
|
Strategic implementation can have a huge impact on success in the online environment. It can mean the difference between a successful or unsuccessful launch, and can greatly affect end results in terms of usability, functionality, and impact on the bottom line. Learn more about a Web site implementation strategy that can transform business processes, maximize return on investment (ROI), and improve efficiency.
Read More
|
Do you understand the differences between open source and closed source (proprietary) software? To make an informed decision when choosing between them, you need to know the advantages and disadvantages of each. The main issues in the debate include cost, service and support, innovation, usability, and security. Get a closer look at open source and closed source software solutions so you know what’s right for your needs.
Read More
|
Successful businesses start with a plan, and begin with the end in mind. A Web site is no different—it simply functions in the online world, rather than the physical world. The Australian government tells us that over 11 million Australians frequently use the Internet—why not take advantage of this? Here are seven key strategies that can help you decide what type of environment to create as you plan your online business.
Read More
|
In a business and technology environment that evolves faster all the time, a key challenge for franchise operators is to continue finding ways to improve. Some recent advances in the architecture of Web-based business tools have major consequences for franchise operators. Find out more.
Read More
|
The Web affects the way many industries do business. By using online booking systems and targeted Web marketing, airlines have undergone a paradigm shift in how they sell their service. Other industries have seen the Web’s impact on pricing, marketing, sales, and profitability. Learn about a Web service that can help your company better leverage the Web for a broader branding and marketing strategy.
Read More
|
Thousands of new Web sites appear every day. Many of them, however, are destined to have limited impact on the businesses they represent. Yet there are businesses with Web sites that have transformed their operations by additional lead generation, customer satisfaction, or online sales. How can you differentiate your Web site and ensure it brings you a solid return on investment—and boosts your sales? Find out more.
Read More
|
What are the common reasons for the failure of the majority of Web sites? Web development companies should focus more on the strategy behind the Web site, and on how to attract more clients and improve internal operational efficiencies through the Web. Find out tips on how you can change your Web marketing strategy to achieve high return on investment (ROI) from your Web site, with minimal effort.
Read More
|