What Do You Mean You’re Too Busy?
Alterian

Within large companies, there are an increasing number of activities and people to manage, including suppliers and third-party agencies. These…

Using a CMS for Search Engine Optimization: The Smart Way to Hit Your Target
Alterian

Today, more than 100 million web sites vie for the attention of consumers worldwide. Many of them will use a search engine to find the goods,…

Marketing without Analytics: Is It Really Analytics?
Alterian

You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based…

The High-stakes World of E-marketing
Alterian

In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a…

The Digital Competitive Advantage: There’s More to E-mail than E-mail
Alterian

How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without regard for past behavior…

Mastering the Customer Experience
Alterian

Focusing on the customer is not new. But some companies are going deeper into a customer experience management strategy to become…

The Marketing Services Provider: A Marketer’s Most Strategic Hire
Alterian

When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and…

The Seven Deadly Sins of Content Management
Alterian

Getting the right content management system (CMS) to fit your needs is essential to the successful delivery of online communications and…