Transpromotional marketing blends marketing messages with must-read printed material such as invoices, statements, and other notifications. The goal is to influence behavior and drive business volume—but not by stuffing brochures with a statement into the envelope. Instead, promotional messages can be targeted directly to a prospect s purchase patterns and known interests. Sounds great, in theory. So how do you do it?
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Dynamic and customizable portable document format (PDF) forms have thousands of everyday uses. Monthly statements mailed to customers and insurance applications are just two. Creating these forms is easier than you might think, when the functionalities of two text solutions are combined. Get the details on how to merge document and formatting applications to create dynamic, customer-friendly PDFs.
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