In 2003, marketing strategies firm Piranha Marketing was rapidly growing to meet the needs of its expanding customer base. The company wanted to find a way to manage its disparate customer relationship management (CRM) software packages while continuing to increase its customer base for all services. Find out how it ended up increasing its conversion rate by 15 percent—and shortening its sales cycle by 50 percent.
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Until recently, there has been no solution to help manage the complex tasks involved with multistep, multimedia follow-up. People have been forced to come up with
“creative” ways to get the follow-up done—which is why we now offer you … Six Highly Effective Ways You Can Effortlessly Destroy Your Business by Mismanaging Complex Prospect and Customer Follow-up!
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The Glazer-Kennedy Inner Circle is a well-known sales and marketing consultancy. The marketing strategists were seeking a customer relationship management (CRM) system, not only for their growing business, but for all their clients. The challenge: “I genuinely dislike computers. I refuse to use e-mail, surf the Web, use a cell phone, let alone deal with software programs.” (Dan Kennedy, co-founder of Glazer-Kennedy)
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Whether you’re a heavy e-mail marketer, or thinking about using e-mail to market to prospects and customers, there are plenty of challenges to work through, including anti-spam compliance, single- and double-opt-in methods, text vs. HTML formats, white-listing, black-listing … In order to increase your success as an e-mail marketer and not get tagged as a “spammer,” learn about the ten rounds you’ll need to fight through.
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My Wedding Film is a growing small business media company that specializes in capturing elegant one-of-a kind weddings. The company was looking for a customer relationship management (CRM) solution that could accurately track and automate the contacts they had with their clients, prospects, vendor relationships, and partners. Find out what they chose, and why.
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Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either.
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