Nearly half of all US companies have serious data quality issues. The problem is that most are not thinking about their business data as being valuable. But in reality data has become—in some cases—just as valuable as inventory. The solution to most organizational data challenges today is to combine a strong data quality program with a master data management (MDM) program, helping businesses leverage data as an asset.
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“It’s like looking for a needle in a haystack!” That saying and Internet site searches go together like ham and eggs. To help maximize search effectiveness, many online retailers are now establishing competitive advantages through site search analytics. By manufacturing and analyzing search content, they’re improving the relevancy of search results, thus closing the gap between searching and finding—and buying.
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