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Using Google Analytics to Increase Your Reporting Capabilities
Listrak

A recent study by Jupiter Research found that e-mail marketers using Web analytics click-stream data to generate targeted e-mail campaigns produce…

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The Essential E-mail Marketing Deliverability Guide
Listrak

According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill…

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Dynamic Content in Action: DiscountBeautyCenter.com Case Study
Listrak

DiscountBeautyCenter.com, an online supplier of brand-name beauty products, wanted to test the viability of using dynamic content to generate…

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The Art and Science of E-mail Marketing
Listrak

When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not,…

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