Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer acquisition to customer retention, understanding teen purchasing behavior is vital for companies wanting to establish long-term relationships with teens. Discover how online retailers are using live chat to address the expectations of teens—keeping them loyal and boosting return on investment (ROI).
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As pressure increases to reduce costs and improve customer service, many companies are outsourcing outside the US. Although India and Malaysia are the least expensive options, companies that want to build strong long-term partnerships with a call center—while taking quality, political climate, and cost into consideration—should look north of the border. Canada builds a solid case for any company’s outsourcing dollars.
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An increasing number of companies are turning to business process outsourcing (BPO) because of the many advantages it provides. In 2002, the outsourced call center industry reached $22 billion (USD) and is projected to increase to $25.7 billion (USD) over the next two years to serve the growing demand. For outsourcing to be a success, companies need an overall strategy. After that, it boils down to one question: where?
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