Product roadmaps can mean the difference between success and failure in product delivery. Done correctly, they can help win large customers, and guide strategic planning efforts. Unfortunately, most product roadmaps are created under pressure when company management makes a last-minute request. As a result, they don’t have the impact they should, and can be a source of product management misery.
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Customer beta programs are critical in product success. Yet many times, they are poorly planned, and executed at the last minute with a lack of resources and focus. Effective beta programs can provide vital information, such as whether your product is truly ready to ship, which features should be in the next release, and how satisfied your customers will be.
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“Process.” From entrepreneurs to corporate managers, the word brings up associations with running in sand, pouring molasses, or enduring water torture. But product process needn’t be a torture. In fact, if done right, it is the key to better teamwork, and less friction in your company. It is actually a tool that will help your company deliver better products—faster.
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