As international competition becomes more intense and as national barriers for trade gradually reduce, the era of global business is here to stay. Increasingly the difference between success and failure in the global marketplace will be determined not by the sophistication
of product technology or marketing communication, but by the way in which the global supply chain is controlled and managed.A global supply chain has to be agile and flexible enough to cope with differences in customer requirements
and yet should be able to reap the benefits of focused manufacturing in terms of economies of scale.
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