Rapid market fluctuations; changing customer and channel requirements; pressures from shareholders, executives, and partners; and continued competition are forcing high-tech companies to re-examine not only what products and services they sell, but also their processes and tools for developing, deploying, monitoring, and managing products and services. To deal with these challenges, product managers need to leverage product management processes and tools. This white paper introduces the concept of enterprise product management and the process of requirements gathering automation; the product management continuum; and the creation of a collaborative environment.
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