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Baseline Consulting



If you don’t have a data warehouse, you’re probably considering drafting a request for proposal (RFP) to screen vendors and ensure that your receive satisfactory information about the features of various hardware and software and their price. Writing an effective RFP that is well structured and includes different metrics will ensure that you receive the information you need and will make you look good.

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Ignoring the warning signs of missing metadata? Gramm-Bliley-Leach, Sarbanes Oxley (also known as “SOX” and “Sarbox”) and the Patriot Act are forerunners of the regulatory trend that has elevated the need for metadata. Increasing consumer demand for privacy and fallout from corporate accounting scandals are spurring regulatory agencies to putting better teeth into regulations; compliance increasingly depends on an ability to “prove it”—not just by certifying content, but also by demonstrating the process by which the information was developed and managed—and metadata is the key to traceability.

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Hearing confusing messages from your customer resource management (CRM) and enterprise resource planning (ERP) vendors? You may be dealing with dozens of software vendors and system integrators, each one praising the benefits of his solution. Among these proposals, one claims not only to efficiently manage the entire customer life cycle, but also to take full advantage of your previous technology investments. Your incumbent ERP system vendor also has a CRM solution, and praises the benefits of the tight integration of both systems. The question then is, how do you know whether this solution is the best for you? Request your copy of Integrating CRM with ERP compliments of Baseline Consulting. The report gives you the criteria to use when formulating your strategy of integrating CRM with ERP, best practices of CRM implementation, dealing with ERP integration, and how to integrate CRM with ERP impacts the value chain.

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You can blame your sales people all you want, but if the lead data is bad, they’re not going to bring in business. You can blame your product managers for ineffective promotions, but if the target lists are redundant, the pitches fall on deaf ears. You can blame your customer service representatives for low satisfaction scores, but if customer data is missing, then no wonder the complaint resolution pipeline is backed up. Think it’s your customer resource management (CRM) system? Think again. It’s bad data, and it’s costing you millions. Request your copy of The Bottom Line on Bad Customer Data that delivers detailed advice from Jill Dyche, partner and co-founder of Baseline Consulting, about what you can do to address the impact of bad data on your company. The report gives you insight into how bad data is impacting your company and what you can do about it. How to identify where the bad data is and quantify its impact, and different approaches to determine the sources and causes of bad data are all offered in this paper.

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