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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 worksoft marketing automation maturity assessment

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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Documents related to » worksoft marketing automation maturity assessment

Evolution to Revolution: The Test Automation Maturity Curve


The evolution of test automation towards data-driven and key/action word frameworks reflects the realization that the process becomes more efficient if there is less code to develop and maintain. Instead of taking twenty years to evolve towards efficiency, you can take a revolutionary leap with a code-free approach that makes it easier to implement, manage, and maintain automated tests.

worksoft marketing automation maturity assessment  Worksoft Automation Processes | Worksoft Marketing Automation Maturity Assessment | Worksoft Evolution to Revolution Test Automation | Worksoft Empiricism Theory Automation | Worksoft Process Automation Technologies | Worksoft Control and Automation Maturity | Worksoft Correct Level of Automation | Worksoft Integration Maturity Model | Worksoft Automation Processes and Systems Maturity | Worksoft Take Sample Automation Maturity | Worksoft Review Automation Fundamentals | Worksoft Main Automation Maturity Read More

Expense Management Automation: Making the Right Choice


Expense management automation (EMA) solutions are critical components in an organization’s business strategy, and the right solution can provide both immediate and long-term cost savings. EMA dramatically cuts the cost of processing expense reports while increasing employee satisfaction by improving operational efficiency, shortening reimbursement cycles, and ensuring compliance. This report provides details on the many benefits and choices for deploying an EMA solution at your organization.

worksoft marketing automation maturity assessment  expense management,automated expense management,EMA,SumTotal,pdf,whitepaper,expense management solution,reimbursement cycle,expense reimbursement,expense reimbursement software,employee satisfaction,Global Business Travel Association,GBTA,SaaS Read More

Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

worksoft marketing automation maturity assessment  CRM? Why You Need Marketing Automation, Too When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both. Read More

A Buyer's Guide to Choosing a Mobile Marketing Platform


Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!).

worksoft marketing automation maturity assessment  Buyer''s Guide to Choosing a Mobile Marketing Platform Engagement is the key to mobile user retention. But many marketers don’t have the right marketing platform to give them the insights to optimize in-app experiences to prompt purchases and other conversions. This guide outlines what mobile marketing means today, the growing monetization trends, and the “must-haves” in choosing a mobile marketing vendor (plus, there’s a checklist!). Read More

Insider's Guide to Network Automation


In The Insider's Guide to Network Automation, you'll learn about the keys to successful network automation, including.

worksoft marketing automation maturity assessment  insider guide network automation,insider,guide,network,automation,guide network automation,insider network automation,insider guide automation,insider guide network. Read More

Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

worksoft marketing automation maturity assessment  Marketing--What Is A Vertical? Introduction What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Read More

Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

worksoft marketing automation maturity assessment  Marketing Management (EMM) The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features. Read More

The Benefits of Project Risk Assessment


This paper presents the arguments in favour of adopting a risk assessment strategy, and ways in which it can benefit your project as well as your business as a whole.

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“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

worksoft marketing automation maturity assessment  Before “e” When Marketing to “C” “B” Before e When Marketing to C D. Geller - May 15, 2000 Event Summary The name of ResponseLogic, Inc.''s newly released product is ADAPTe. While the e is probably intended to represent the expert systems technology at the product''s heart, they are sending another message by putting the e after the name. While definitely an e-commerce company, ResponseLogic has its roots and focus in business. Their technological approach is, as President Jim Read More

The Ghost in the Machine: Where Has Process Automation Left the Consumer?


Business process automation is all very well and good. After all, nothing succeeds like success, especially automated success. But what is the effect of automation on the consumer, that most unpredictable of systems?

worksoft marketing automation maturity assessment  Ghost in the Machine: Where Has Process Automation Left the Consumer? The Ghost in the Machine: Where Has Process Automation Left the Consumer? David Clark - June 9, 2006 A Background of Conflict and Malaise There is a growing trend in business circles towards customer advocacy as a means for enterprises to manage customer experience branding. Today''s consumers are generally better informed (and in some respects more militant) than their counterparts from fifty years ago, and marketers and customer Read More

Leveraging 3-D for Sales Automation


Product knowledge is now readily available to buyers online, so it’s no surprise that salespeople are seeking new tools and new skills to close sales. A powerful new set of tools has taken its place in the salesperson’s arsenal: 3-D applications.

worksoft marketing automation maturity assessment  3-D for Sales Automation Originally published - November 9, 2007 The Googlization of information has leveled the playing field between sales representatives and prospects. With easy access to information, buyers are initiating purchasing cycles by performing extensive product research on the Internet long before inviting a sales representatives into the process. Increasingly, buyers today know as much, if not more, about the product and the competition''s products as the seller knows. Product Read More

PPM for Professional Services Automation Software Evaluation Report


A business practice that assists organizations to align their portfolio of projects with their business strategy. Professional services automation (PSA) refers to a system designed to streamline and track resources, projects, portfolios, revenues, and the costs of professional services organizations (PSOs), which provide billable services to their clients. Consequently, PPM for PSA provides both the high-level monitoring of project portfolios as business investments and automates the project-specific functionality of time, billing, expense reporting, opportunity management, and resource management, linking back office functionality with the PSO’s portfolio of projects.

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Automation for the New Data Center


Data centers are squeezed by a variety of pressures, such as power consumption, heating, ventilating, and air conditioning (HVAC) requirements, new servers, human error, patching, asset tracking, and more. On top of this, you have to keep up with dynamically changing business requirements. One of the key ways you can address these dilemmas, however, is through server consolidation using virtualization.

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Sales Force Automation Buyer's Guide


Sales force automation makes it possible, and you can learn how in the sales force automation buyer's guide.

worksoft marketing automation maturity assessment  sales force automation buyer guide,sales,force,automation,buyer,guide,force automation buyer guide,sales automation buyer guide,sales force buyer guide,sales force automation guide,sales force automation buyer. Read More

Positioning Makes Your Marketing Budget Go Further-and Hit the Target


Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.

worksoft marketing automation maturity assessment  Makes Your Marketing Budget Go Further-and Hit the Target Introduction Many business-to-busines s (B2B) software companies don''t have a formal positioning process, and it''s costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning. You save time and money creating materials, develop internal conviction and enthusiasm for your marketing message, and, most importantly, you''ll set Read More