By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.
Society, a group of women 50+ nationwide who wear red hats and purple outfits, and get together socially to have fun. They do outings. We know there are around 300 members within 90 miles of us. We''re planning an event for them to bring them into town, not just to shop but do other things as well. We have to work on different ways to bring people into the community. A few years ago there was a 10,000-person bike ride that came through Corning. I put a sign up that said ?free shipping'' because they''re on