Global demand for food and beverages continues to rise, and the market will pay a premium for partially prepared healthier choices. Food and beverage manufacturers with innovative solutions for these niche markets are in a position to gain brand dominance, resulting in higher revenues, profits, and market share. Discover tactical and strategic innovative practices that can help support changes in your business processes.
and career-driven men and women who want healthy, enjoyable alternatives to fast or packaged foods. One of the fastest-growing market niches is organic food and beverages, which had limited appeal just 15 years ago and today is the fastest-growing sector worth more than $20 billion and projected to grow annually during the remainder of this decade at 18 percent (see Figure 1). Other sectors that have healthy growth rates include Kosher, allergen-free, non-GMO, gluten-free, and whole-grain products.