A CRM solution, to be successful, has to support cross-business processes and a number of operations within the business, from Marketing to Service, including Sales. This integration of what, historically, has been treated as very separate parts of the organization, provides the opportunity to rethink existing operational mechanisms.
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Revenue from Service Introduction Service, generating revenue is a concept not normally considered. The normal assumption is that service, at best, can become more efficient and thereby save money and reduce costs. Applying the real concept of Customer Relationship Management (CRM) allows the possibility of a profitable service organization as not only feasible but expected. CRM is designed to provide a single view of the business, in other words the customer doesn''t identify one person, or