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Abstract:
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct
response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle.
With audience targeting, marketers can identify the bes (...)
Excerpt related to
white paper advertising:
The Current State of Online Advertising: A Growing Market Trend. Source: BlastPR. Document Type: White
Paper Description: This white paper demonstrates that ...
Published:
2010-06-28
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Abstract:
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising
is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for
local listings increases, a tool enabling advertisers to man (...)
Excerpt related to
white paper advertising:
... Source: Avenue A Razorfish. Document Type: White Paper Description:
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable ...
Published:
2010-03-11
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Abstract:
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that
they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making
it difficult to manage multiple channel revenues. A standar (...)
Excerpt related to
white paper advertising:
New Challenges in Managing Advertising Revenue. Source: SAP. Document Type: White Paper
Description: As the digital era evolves, media content companies are ...
Published:
2010-03-11
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Abstract:
Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and
technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting
platform is, where it fits in today’s ecosystem, how it (...)
Excerpt related to
white paper advertising:
... This white paper will define what an audience targeting platform is,
where it fits in today’s ecosystem, how it is essential to any advertising strategy, and ...
Published:
2010-06-28
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Abstract:
This report aims to establish the areas of product functionality required by service industries such as advertising agencies
and identify a strategy vendors might take to improve the fit of their solutions to this market. Enterprise resource planning
(ERP) systems that address the needs of service industr (...)
Excerpt related to
white paper advertising:
... Enterprise Software for Advertising and Marketing Services</strong>. Comments:
... Most popular white papers downloaded by users who have read the above white
paper. ...
Published:
2011-08-02
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Abstract:
10 Reasons Why e-Commerce Fails. 1. Lack of Strategic Direction, 2. Poor User Interface,... “Build it and they will come”
is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion,
so why would you build a Web site and expect it (...)
Excerpt related to
white paper advertising:
10 Reasons Why e-Commerce Fails. 1. Lack of Strategic Direction, 2. Poor User Interface,... “Build it and they will come”
is not a strategy for ec...
Published:
2010-03-11
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Abstract:
Today, more than 100 million web sites vie for the attention of consumers worldwide. Many of them will use a search engine
to find the goods, services, and information they want. When they do, you want to make it clear that you have what they’re
looking for—you want their search to start and end (...)
Excerpt related to
white paper advertising:
... Source: Alterian. Document Type: White Paper Description: Today, more
than 100 million web sites vie for the attention of consumers worldwide. ...
Published:
2010-03-11
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Abstract:
Retailers stand to gain significantly by implementing critical strategic changes to the promotional advertising aspects of
their business. These changes can include integrating disparate promotions-related processes and merging existing data stores
with creative systems, as well as creating expedited adv (...)
Excerpt related to
white paper advertising:
Document Type: White Paper Description: Retailers stand to gain significantly by implementing
critical strategic changes to the promotional advertising aspects ...
Published:
2010-03-11
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Abstract:
The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising
sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer
habits are fragmenting the market. Consequently, gainin (...)
Excerpt related to
white paper advertising:
... Type: White Paper Description: The news certainly isn’t what it used
to be. Today, rising costs, stagnating circulation figures, and falling advertising ...
Published:
2010-03-11
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Abstract:
A recent survey indicates that audience targeting is not always employed, and is not always understood. Agencies are more
likely than advertisers to grasp the value of audience targeting, but likely do not use it to its full potential. Publishers
have found it valuable for in increasing reach, but have c (...)
Excerpt related to
white paper advertising:
... Source: BlastPR. Document Type: White Paper Description: A recent survey
indicates that audience targeting is not always employed, and is not always understood. ...
Published:
2010-06-28
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Abstract:
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for,
your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific
person or group of people are looking for and respondi (...)
Excerpt related to
white paper advertising:
... Source: Alterian. Document Type: White Paper Description: You can have
the best sales pitch in the world, but if you don’t know who your audience is, or what ...
Published:
2010-03-11
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Abstract:
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to
reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars
of desktop calendar and web calendar users. Find out how (...)
Excerpt related to
white paper advertising:
... Source: Calgoo. Document Type: White Paper Description: The increasing
number of marketing ... interoperability has made it impossible to place advertising in
the ...
Published:
2010-03-11
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Abstract:
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn
some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised
to consult a professional, who can provide you wit (...)
Excerpt related to
white paper advertising:
... Source: bwired. Document Type: White Paper Description: Digital marketing
involves using your Web site and associated marketing tools to promote your business ...
Published:
2010-03-11
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Abstract:
Until now, the digital marketing value chain between publishers and advertisers has been fragmented, with publishers having
no control over or access to their user data. This has made it difficult for them to implement effective digital ad strategies.
Now, with a new suite of previously unconnected techn (...)
Excerpt related to
white paper advertising:
... Source: cXense. Document Type: White Paper Description: Until now,
the digital marketing value chain between publishers and advertisers has been fragmented ...
Published:
2012-02-01
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Abstract:
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and
in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and
reveals some of the ways that publishers are embracing newe (...)
Excerpt related to
white paper advertising:
Document Type: White Paper Description: With recent advancements, publishers and advertisers
need to know how to get the right message to the right customer ...
Published:
2011-10-27
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Abstract:
What are the common reasons for the failure of the majority of Web sites? Web development companies should focus more on
the strategy behind the Web site, and on how to attract more clients and improve internal operational efficiencies through
the Web. Find out tips on how you can change your Web marketi (...)
Excerpt related to
white paper advertising:
... Source: bwired. Document Type: White Paper Description: What are the
common reasons for the failure of the majority of Web sites? ...
Published:
2010-03-11
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Abstract:
To understand the complex relationship between business and customer, there are several questions companies must ask. How
much do we spend on advertising to reach out to customers? How much do our customers spend on purchasing our products? With
customers scattered all over the globe, it’s difficult to (...)
Excerpt related to
white paper advertising:
Document Type: White Paper Description: To understand the complex relationship between business
and customer ... How much do we spend on advertising to reach out to ...
Published:
2010-03-11
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Abstract:
Your Challenge: Get Decision Makers' Approval for PopUp Ad Filter. Specific, Measurable, Achievable, Relevant and Time-Bound.
Unwanted pop-up ads are intrusive Internet advertisements that are displayed when you access web pages. This white paper provides
information about different type of pop-up ads, lo (...)
Excerpt related to
white paper advertising:
Your Challenge: Get Decision Makers' Approval for PopUp Ad Filter. Specific, Measurable, Achievable, Relevant and Time-Bound.
Unwanted pop-up ads a...
Published:
2010-03-11
-
Excerpt related to
white paper advertising:
... growing market, its most important players still take a generalist approach when it comes to dealing
with specific industries, and media and advertising is one ...
Published:
2011-04-28
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Abstract:
Interactive web sites are event-driven. With each user click, a menu selection or keyboard action initiates a thread of execution
that runs many lines of code. Many Web projects start as small code snippets gathered from open source sites, but as the web
site grows, new developers are added to the mix. W (...)
Excerpt related to
white paper advertising:
... Design Services, Computer Systems Design and Related Services, Advertising and Related
... white papers downloaded by users who have read the above white paper.
...
Published:
2010-03-11