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The Proof Is in the ROI
A well-thought out, comprehensive ROI (return on investment) marketing and sales program is becoming a must in today's difficult business to business (B2B

what is roi  about their products. Not what they think (and hope) is the products' true nature and value, or what it was designed to be, but the real, bedrock truth. Digging takes effort, and you may not find what you thought was down there. But it's necessary, because you had better be able to prove any claim you make. Positioning depends on being able to make a promise that's unique, relevant, and credible. Most of the claims we see fail at least one of these tests. Generally, they lack uniqueness or credibility. Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » what is roi


Whose ROI is it Anyway? Part One: Introduction
With growing frequency, we hear business and IT managers asking a technology vendor to

what is roi  will continue the discussion. What is ROI? The concept of ROI ( return on investment ) is not new. It's quite straightforward. ROI relates the benefits of a project, initiative or purchase to the associated costs and investment. It helps compare different programs and investments. Doing the ROI math is easy. Deciding what numbers to plug into the calculations can be tough. Making certain you understand the scope and dynamics of the whole program or initiative presents the great challenges. ROI—Upside Read More...
Is ROI King In Evaluating IT Investments? Part 1. Should We Make the Investment?
IT managers should recognize that cash flow measurements are being increasingly used to evaluate IT investments, even though initial estimates of cash flows

what is roi  build out that justified what ever it takes technology investments to keep the enterprise safe. Nevertheless, today there are more constraints than ever on capital expenditures and the reality is that CFOs have taken a renewed interest in all capital expenditures and IT is under now under the same microscope as all other investments. Have you ever wondered how the first person to buy a fax machine did a convincing cash flow analysis for the capital investment or how early adopters of e-mail made their Read More...
CRM: What Is It and Why Do It? Part One: Historical Background
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that

what is roi  What Is It and Why Do It? Part One: Historical Background Historical Background Customer relationship management (CRM), a concept that has been around since the mid 90s, has its roots in the technology of sales automation and call center operations. At that time, it was thought that merging the customer data from the field (sales) with the call center interactions would result in more informed interactions with the customer. The concept resonated with user organizations and soon mergers and Read More...
Whose ROI is it Anyway? Part Two: Sorting Through Claims
ROI (return on investment) has taken on new importance in examining business initiatives and programs that often involve deployment of enterprise software and

what is roi  a good indicator of what Company Z should expect. Some creative vendors whip up a ROI calculator for their web site—or even hire a specialized consulting firm like ROI4Sales or Alinean to do it for them. Liars' Poker. If the vendor thinks a ROI calculator will give customers the answer they need —the justification to buy—both will be disappointed. But like any good tool, a ROI calculator may have a place in the customer's buying process. Note: we said customer's buying process, which is very Read More...
What Is EDI?
Electronic data interchange (EDI) is a general term used to explain computer-to-computer exchange of routine business documents, using an approved, standard

what is roi  Is EDI? Electronic data interchange (EDI) is a general term used to explain computer-to-computer exchange of routine business documents, using an approved, standard format, without human intervention. Understanding your primary goal is vital when beginning to implement an EDI system. Find out how your business can run more efficiently and effectively with an EDI solution. Read More...
Is Your Store Customer-centric?
Most retailers might say that they are customer-centric, but what does that really mean? After all, there is a huge difference between simply serving a customer

what is roi  and used more of what they learned about each segment before they expanded the program. Another issue they are trying to address is that many locations have a mix of all five customer segments, and to design a store for just one of these segments can be dangerous. They are trying to integrate areas for all five segments, with one being dominant (without ignoring the others). So, the lesson for soccer and running stores is that customer-centricity is key to future growth and profitability, but it must be Read More...
Is a Two-tier ERP Strategy Right for You?
A two-tier ERP strategy is one where an organization chooses to have more than one enterprise resource planning (ERP) solution to support its business needs

what is roi  organization’s existing ERP systems.” What are the options for a two-tier strategy? There are a many different ways an organization could choose to implement a two-tier ERP strategy. The most common high-level view is that the tier-one solution resides at the corporate headquarters and acts as the hub ERP system. The tier-two or -three ERP solutions are then spoke ERP systems connected to the hub ERP system. A typical two-tier approach is to have the corporate sales and financials managed in the hub Read More...
How Cloud Computing is Transforming IT departments
In the Webcast IT's Strategic Role Adapting to the Cloud, discover how cloud computing is transforming IT departments and how IT expertise is being...

what is roi  Cloud Computing is Transforming IT departments Is cloud computing changing everything? Many would say yes. Without question, it’s revolutionizing the IT department’s role as organizations move steadily towards cloud-based solutions, platforms, and even entire IT infrastructures. In the Webcast IT's Strategic Role Adapting to the Cloud , discover how cloud computing is transforming IT departments—and how IT expertise is being sought to manage cloud services to maximize business benefits. Join this Read More...
Is Social Media Going to Kill Sales Cold Calling?
Are you still using cold calling for sales? Do you have a strategy when approaching potential customers over the phone or is it mostly a shot in the dark? Are

what is roi  make your prospects buy what you’re selling. Educating prospects, sharing knowledge, etc. is nice but it only helps you sell. The method of communication you use is extremely important and can make your sales initiatives successful or not. In a nutshell, you should adapt to the way your prospects want to communicate with you—not the other way around. What do you think? {democracy:51} Read More...
CMS Is to Content as SOA Is to Enterprise Applications
There’s no disputing the fact that content management systems (CMS) and service-oriented architecture (SOA) are closely related. From reuse, the ability to

what is roi  Is to Content as SOA Is to Enterprise Applications There’s no disputing the fact that content management systems (CMS) and service-oriented architecture (SOA) are closely related. From reuse, the ability to loosely couple service and functions, to being able to combine services into a new form, SOA and CMS share many common threads in the enterprise world. Find out how the forces that have made SOA so important today are now doing the same for CMS in web site management. Read More...
Kerridge K8 Is Now TEC Certified
TEC is pleased to announce that K8 by Kerridge Commercial Systems (KCS) is now TEC Certified for evaluation of enterprise resource planning (ERP) for

what is roi  K8 Is Now TEC Certified TEC is pleased to announce that K8 by Kerridge Commercial Systems (KCS) is now TEC Certified for evaluation of enterprise resource planning (ERP) for distribution. TEC Certification is designed to help organizations evaluate enterprise software solutions so they can make more informed buying decisions. For a product to be certified, the vendor must complete a detailed research questionnaire and deliver a formal product demonstration to show our analysts the product's Read More...
Evaluating the ROI from CardScan Pro for CRM
Data entry and error correction are key roadblocks to return on investment (ROI) from customer relationship management (CRM) software. Manual data entry is time

what is roi  the ROI from CardScan Pro for CRM Data entry and error correction are key roadblocks to return on investment (ROI) from customer relationship management (CRM) software. Manual data entry is time-consuming, and reduces staff effectiveness by taking them away from potential sales opportunities. Automating data entry is one way to reduce missed contacts and incorrect details, and to increase the volume and accuracy of contact entry. Read More...
Collaboration is the Key to BPM Success
Customers, employees, and partners are an integral part of any business—each playing an important role in its success. But how is it possible to share vital

what is roi  is the Key to BPM Success Customers, employees, and partners are an integral part of any business—each playing an important role in its success. But how is it possible to share vital information between them? In order to access information, understand trends, and build better processes, a system that enables multi-user collaborative technologies is required. Without these collaboration tools, business process management (BPM) cannot be successful. Read More...
Why CRM Is So Hard and What To Do About It: Data is key to making CRM work
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business

what is roi  from system to system: what is a customer in one system may be a household in another. Or, worse, what makes up the customer record in one system may be completely different - or even conflict with - what constitutes a customer record in another system. Despite spending millions on CRM systems for call center scripting, campaign management software and the like, companies can't accommodate a marketing department's simple request to link direct mailing or call center results to Web site hits for a Read More...

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