With the boom in sales of smart mobile handsets, the opportunity for developing and selling mobile applications is ever more appealing. But the market is changing and evolving rapidly, with new concepts and technologies vying for attention. Discover why, in order to gain momentum, mobile applications need to have both appealing value for customers and the most appropriate, rapid, and wide-reaching routes to market.
what is a mobile application
flatter rate data tariffs. What started with ringtones and simple Java games has broadened into rich media content and more interesting application categories for mobile developers to target, even in the consumer space (Figure 3). Fairer revenue share Until the launch of Apple's iPhone, the monetising of mobile applications was either controlled by the carriers, or a direct to consumer model through independent portals. Early mobile content such as ringtones managed to attract a perhaps unjustified