A productive sales force must concentrate on acquiring, growing, and retaining profitable relationships with its clients. This requires clear, detailed views of prospects, customers, and the market—and the ability to turn insight into action. The right sales force automation (SFA) system can help you determine priorities and action plans to achieve the best results with your customers—and boost your profit margins.
what are performance indicators
accounts, it is unclear what they actually mean. You may, for example, have to downgrade historically steady customers who experience financial troubles, or upgrade customers who usually buy products from competitors but have recently become disenchanted with those companies' services. You may also have to determine which customers require priority service. Without a clear way to rate the value of each account, individual salespeople are likely to develop disparate ap - proa ches to suit their specific