X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 web search marketing


Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report
Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management

web search marketing  Solution (version 7) for Web Content Management Systems Certification Report Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

Evaluate Now

Documents related to » web search marketing

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

web search marketing  opts in from a web page and then responds to a verification e-mail. As Atri Chatterjee, Vice President for Product Marketing, points out, Our whole business depends on us not being identified as spammers. So we have to enforce permission marketing on all of our customers. The Responsys marketing engine allows companies to create and track e-mail marketing campaigns that can be integrated with any aspect of their business, including all e-commerce functions. For example, Lands' End began using the Read More

Calgoo In-Calendar Marketing


The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

web search marketing  of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More

“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

web search marketing  your new financial year web strategy right now. If not, are you wondering how you’re going to hit your figures in the current, complex searchscape? No matter what the company size, there’s a place for SEM skunkworks. Skunk Works is a term widely used to describe a team that have a high degree of autonomy, little bureaucracy and work on specific projects. What we’re talking about is an autonomous SEM process that is finite, specific and iterative. Rather than putting all of the available resource Read More

Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

web search marketing  to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More

“B” Before “e” When Marketing to “C”


ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation.

web search marketing  ADAPTe,ResponseLogic,expert systems technology,e-commerce company,traditional direct marketing,direct marketing best practices,collaborative filtering technologies,ResponseLogic inference engine,direct marketing databases,Internet Marketing Solutions Read More

IBM Marketing Performance Analytics


The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?”

web search marketing  CMO, IBM marketing, marketing, marketing analytics, customer analytics, marketing performance, marketing performance analytics, IBM Read More

Sales Is from Mars, Marketing Is from Venus


There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

web search marketing  marketing,sales,customer experience,merchandise,auto identification,RFID,radio frequency identification,sensors,voice activated technologies,retail Read More

Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

web search marketing  marketing analytics, Ventana, marketing, marketing data, business analytics, metrics, marketing data Read More

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

web search marketing   Read More

The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

web search marketing   Read More

Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

web search marketing   Read More

A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

web search marketing  marketing survival guide,marketing,survival,guide,survival guide,marketing guide,marketing survival. Read More

Site Web Content Management


Sitecore Web Content Management is a WCM solution that includes features for content management, forms, search engine optimization (SEO), mobile Web development, personalization, and more. The software also includes a development environment and accompanying tools, as well as features for site management, integration, deployment, and security.  

web search marketing  Web Content Management Sitecore Web Content Management is a WCM solution that includes features for content management, forms, search engine optimization (SEO), mobile Web development, personalization, and more. The software also includes a development environment and accompanying tools, as well as features for site management, integration, deployment, and security. Read More