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Kentico Enterprise Marketing Solution (version 7) for Web Content Management Systems Certification Report
Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management

web marketing  Solution (version 7) for Web Content Management Systems Certification Report Kentico Enterprise Marketing Solution (EMS) is now TEC Certified for online evaluation of Web content management (WCM) solutions in the Information Management and Collaboration Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product Read More...
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » web marketing


How to Cook Up Some Marketing Mashups for Your Web Site
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site

web marketing  mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback. Read More...
Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search

web marketing  marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier. Read More...
“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

web marketing  Search Engine | SEMPO Web Search Engine | Search Engines SEO | Search Engine Advertising SEO | Search Engine Directories SEO | Search Engine Directory SEO | Search Engine Help SEO | Search Engine History SEO | Search Engine Index SEO | Search Engine Keyword SEO | Search Engine List SEO | Search Engine Marketing SEO | Search Engine Meta SEO | Search Engine News SEO | Search Engine Optimization SEO | Search Engine Page SEO | Search Engine Placement SEO | Search Engine Position SEO | Search Engine Promotion Read More...
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

web marketing  available campaign templates include web signups, newsletters, announcements and personalized offers, all of which can be created by a marketing person without any need for HTML skills. During the beta period customers may send up to 1000 e-mails each month for no charge; the beta period will extend approximately through the end of June. Since data from Jumpstart can be moved to Interact, Jumpstart also provides an excellent way for a larger company to try before buying. Market Impact Keeping customers Read More...
Blue Tent Marketing


web marketing  Tent Marketing Read More...
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

web marketing  collateral, which includes the Web site, must clearly state what you are about and leave no room for doubt. When developing a piece of marketing material, remember that this is probably a prospect's first introduction to your company and its products and services. When driving down a highway late at night on a business trip, looking for a place to stop, does the bright neon sign say in big letters Free HBO and in small letters Motel ? Of course not. Likewise, if your marketing material emphasizes Read More...
Non-Foods Marketing Selects VAI’s Mobile ERP
Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud

web marketing  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal Read More...
Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

web marketing  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area: Read More...
Web Content Management (WCM) Software Evaluation Report
Web content management (WCM) systems manage content creation, review, and approval processes for web site content. This may include public Web sites (Internet),

web marketing  (WCM) Software Evaluation Report Web content management (WCM) systems manage content creation, review, and approval processes for web site content. This may include public Web sites (Internet), or private web sites (intranet or extranet). Use a WCM solution to organize and manage documents; provide content version control, collaboration utilities, and user or document level security. Read More...
The Dollars and Sense of Web Identity Management: How SaaS Cuts the High Costs of Web Access and SSO by 75 Percent
IT infrastructure software has a well-established track record for experiencing frequent cost overruns and missed deadlines. Expensive software and extensive

web marketing  Dollars and Sense of Web Identity Management: How SaaS Cuts the High Costs of Web Access and SSO by 75 Percent IT infrastructure software has a well-established track record for experiencing frequent cost overruns and missed deadlines. Expensive software and extensive customization are the key contributors to increasing identity management costs to four or five times more than the price of the initial identity software license. Learn how software as a service (SaaS) can reduce the cost and complexity of Read More...
6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

web marketing  Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn't exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper Six Success Factors for a Best-run Marketing Organization Read More...
Choosing a Solution for Web Filtering: Software, Appliance, Managed Service?
There are three types of web security solutions: software-based, appliance-based, and managed services. Each needs to be evaluated against several key buying

web marketing  a Solution for Web Filtering: Software, Appliance, Managed Service? Choosing a Solution for Web-Filtering: Software,Appliance, Managed Service? If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. MessageLabs, now part of Symantec, provides a range of managed services to protect, control, encrypt and archive electronic communications. Listed as a leader in the Gartner Magic Quadrant and many other analyst reports, and with more than Read More...
Marketo Launches New Component of the Marketing Nation
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of

web marketing  Launches New Component of the Marketing Nation The marketing automation provider Marketo  introduces Marketo Program Exchange , a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were Read More...
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

web marketing  of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More...

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