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Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase marketing success.
: Powering Marketing Success Powering Marketing Success Source: SAP Document Type: White Paper Description: Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These organizations need to drive demand more effectively and support sales efforts. They must also prove their value to the organization. Learn about customer relationship management (CRM) applications that can help align your organization to increase
9/1/2010 3:24:00 PM
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.
: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.
: of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Calgoo In-Calendar Marketing style= border-width:0px; /> comments powered by Disqus Related Topics: Personalized Marketing, Ad Serving, Business-to-Consumer Web Sales, Calendaring and Scheduling, Calendaring and Appointment Management Source: Calgoo Learn more about Calgoo Readers who downloaded this white paper also re
10/30/2008 2:24:00 PM
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.
: the HP-UNIX and BEA WebLogic platforms. Amdocs PRM , which enables CSPs to (relatively) cost-effectively deliver a selection of new products and services and to reduce the cost of managing multiple content and commerce partners in order to differentiate themselves in the marketplace and to promote new revenue streams. Amdocs Commerce Payments , which now has more advanced features to allow providers to monetize third-party content and commerce services and increase end user satisfaction and loyalty. By de
Positioning Makes Your Marketing Budget Go Further—and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message that misses the mark. This article explores the benefits of implementing a business process for positioning.
: brochures, direct mail pieces, Web content, etc. Everyone has their own favorite product benefit, usually based on nothing more than gut feeling. There s no internal belief in the current message to your market. Your target audience response to your marketing message is lukewarm, at best. You might wonder why I refer to positioning as a company-wide process. After all, isn t marketing—specifically product marketing—responsible for creating the product message? Sure, but how often have your heard
A Tell All Chat with SAP s SCM Product Marketing Team » The TEC Blog
* E-mail (private) : Web site: XHTML: You can use these tags: --> * Comments: * Spam protection: Sum of 4 + 5 ? Notify me of followup comments via e-mail --> The TEC Blog Discussing Enterprise Software and Selection Tag Cloud analytics bi BPM Business Intelligence CAD Cloud Cloud Computing CRM customer relationship management Epicor ERP HCM hr human capital management ibm industry watch infor Manufacturing Mobile on demand Oracle plm product lifecycle management retail SaaS salesforce.com SAP SCM
: crossgate, demnd signal management, ERP, gtm, HANA, jda software, llamasoft, manhattan associates, plm, rds, redprairie, s&op, SAP, sap bpc, sap ewm, sap gts, sap tm, SCM, smartops, supply chain management, TMS, transportation, visual enterprise, warehousing, WMS, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?
: countries. Wide-reaching airport and Web-based banner advertising also is included in the new program. Market Impact SAP continues to reinvent itself from a large, inert business applications software company into an Internet leader. Despite its huge customer base and mind share, created throughout the 1990s, SAP has had notable challenges over the past two years. The company has belatedly recognized that its US image problem is of not being flexible enough, and has resorted first to an internal
Precision Marketing: Strengthening the Value of CRM
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.
: managing email, direct mail, web tracking, telesales and surveys with one tool Marketing and Sales Reporting measuring the progress of leads, ROI and effectiveness of the marketing mix How Do I Learn More About Precision Marketing? For more information on Precision Marketing, attend a webinar featuring Leslie Ament, Senior Analyst of the Aberdeen Group, and download a free copy of the Precision Marketing Benchmark Report. Register today: http://results.vtrenz.com/PrecisionMarketing Searches related
10/30/2006 11:46:00 AM
6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...
: 6 Success Factors for a Best-Run Marketing Organization 6 Success Factors for a Best-Run Marketing Organization These days, marketing professionals have a tough order to fill. Gone are the days when marketers simply acted upon executive and sales demands without much attention to hard customer data—it didn t exist. Now, with the help of new tools and methods, marketers are expected to drive customer demands and are being held accountable for their contributions to profitable growth . In the white paper
A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.
: all marketing media, including web sites, brochures, advertisements, and presentations to investors, industry analysts, and prospects. A standard outline format makes it easy for writers and other communicators to see the message strategy s benefit hierarchy, and to take full advantage of it. A Rationale Document Captures All the Product Knowledge In addition to documenting product knowledge, the positioning process improves marketing without intense, time-consuming input from product marketing. A message
Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)
As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called “customer lifetime value,” a metric that projects a customer’s value over the entire span of that customer s relationship with a company.
: Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI) Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI) Source: Customer Chemistry Document Type: White Paper Description: As one-to-one marketing begins to permeate mainstream business practices, organizations in highly competitive markets struggle to gain an advantage. Thus, as part of an ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool
12/8/2006 4:11:00 PM
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