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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 web marketing program


Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

web marketing program  managing email, direct mail, web tracking, telesales and surveys with one tool Marketing and Sales Reporting measuring the progress of leads, ROI and effectiveness of the marketing mix How Do I Learn More About Precision Marketing? For more information on Precision Marketing, attend a webinar featuring Leslie Ament, Senior Analyst of the Aberdeen Group, and download a free copy of the Precision Marketing Benchmark Report. Register today: http://results.vtrenz.com/PrecisionMarketing Searches related

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » web marketing program

Program Testing Methodology Part One: Preparing for Testing


Program testing and debugging is one of the most critical aspects of implementing a computer system. Without programs which properly work, the system will never process information and produce the output for which it was designed. Testing procedures should be established and testing roles should be demarcated between the programmer and the analyst. Once this is done, test data that can test the limits of the program should then be created.

web marketing program  shareholder, and administrative. His web link is http://edmoskal.tripod.com . Read More

Mirapoint Launches Global Partner Program


Mirapoint has expanded its presence in the ASP / ISP messaging community, both in terms of name recognition and product functionality and has logically implemented a partner program called MAPP.

web marketing program  Mirapoint's Partners on the web. Currently Mirapoint has approximately 25 partners globally, which will accelerate the speed of Mirapoint messaging appliance implementations and in turn, increase Mirapoint's market share in terms of hosted Internet messaging mailboxes. User Recommendations Mirapoint was founded in 1997 and has made tremendous strides into the ISP/ASP messaging community, not to mention implementations into Fortune 1000 companies. They manufacture a turnkey messaging appliance with the Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

web marketing program  inbound channels such as Web self-services channels and other newmedia channels to facilitate bidirectional information flow, creating multiwave campaigns that can be adapted on the fly during execution, based on immediate feedback loops. Moreover, integration of partners - including not only use of creative agencies and suppliers, but also, increasingly, comarketing initiatives through distribution partners - substantially broadens the audience, enables building on insights from collaborating Read More

Benefits and Pitfalls of Gamification for Consumer Marketing


Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles of games to their sales and marketing strategies. But this is can be tricky. In his article, TEC CRM analyst Gabriel Gheorghiu walks you through the benefits and pitfalls of “gamification,” and offers up some guidelines for ensuring that it brings you the desired results.

web marketing program  in static information from Web sites or press releases, engagement is key to keeping prospects and customers interested in your offering. Using gamification, you can make engagement “stickier” than traditional marketing campaigns. People will come back for more because gamification makes their interactions with you fun and challenging—and therefore appealing and attractive. Another advantage of gamification is that it affords the opportunity to measure the results of your engagement efforts. You Read More

IFS to Launch IFS Touch Apps Partner Program


After having announced the launch of a number of cloud mobile apps, and in keeping with the mobility theme, IFS announced the new IFS Touch Apps Partner Program at the IFS World Conference 2012 in Gothenburg, Sweden. The program, which is aimed at delivering new smartphone apps to IFS customers, will officially launch on November 15, 2012, and five partners have already signed on.

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Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

web marketing program  the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to Read More

Web Content Management (WCM) Software Evaluation Report


Web content management (WCM) systems manage content creation, review, and approval processes for web site content. This may include public Web sites (Internet), or private web sites (intranet or extranet). Use a WCM solution to organize and manage documents; provide content version control, collaboration utilities, and user or document level security.

web marketing program  Software Evaluation Report TEC's Web Content Management (WCM) Software Evaluation Report allows you to compare and analyze the features, functions, and services of multiple enterprise software solutions. Vendor responses are comprehensively rated on their level of support of for each criterion (supported, not supported, customization, future releases, etc.) to ensure you make and accurate and informed decision. This Software Evaluation Report provides extensive information about vendor or provider Read More

BPMonline Launches Americas Partner Program


The process-based customer relationship management (CRM) provider BPMonline has announced its new Americas Partner Program, which includes three types of exchanges between the company and those that may be interested in joining its partners network: Consulting and implementation partner for the promotion, selling, and implementation of BPMonline solutions Referral partner for referral-based

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Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

web marketing program  Foods Marketing Selects VAI’s Mobile ERP Non-Foods Marketing (NFM), a national buying service for supermarkets, drug, hardware chains, and convenience stores, headquartered in Westbury, NY, recently selected VAI ’s S2K mobile and cloud enterprise resource planning (ERP) software to improve inventory management processes and connect multiple divisions. Some of the categories that cannot be found elsewhere and that NFM markets to independent retailers and national chains are housewares, seasonal items Read More

The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

web marketing program  Marketing Services Provider: A Marketer’s Most Strategic Hire When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how. Read More

Program Management Office: A Term Not Fully Understood


The term program management office (PMO) has been around for some time. Its core concepts, methods, and benefits have remained constant, while resources and tools have changed somewhat over the years. But not understanding what a program office is and when it should be leveraged is a common pitfall and reason for failure. Find out more about the program office, and its roles, processes, and responsibilities.

web marketing program  : (623) 594-9283 auretsky@estrellapartners.com Web site: www.estrellapartners.com Table of Contents INTRODUCTION THE PROBLEM PROGRAM OFFICE ASSESSMENTS PROGRAM OFFICE COMPONENTS PROJECT OFFICE SPONSORSHIP PROGRAM OFFICE RESOURCES PROGRAM OFFICE TOOLS ESTRELLA PARTNERS GROUP SOLUTION ABOUT ESTRELLA PARTNERS GROUP ABOUT THE AUTHOR. FOR FURTHER INFORMATION   Searches related to Program Management Office: A Term Not Fully Understood : Programme Management | Effective Program Management | Project Management Read More

Aras Selected for Dow R&D Program Management


Dow recently selected the Aras Innovator product lifecycle management (PLM) solution suite for project and program management in one of its core research and development (R&D) groups. Working with Aras partner FISHER/UNITECH, Dow will implement Aras program management and project management to allocate, track, and coordinate valuable design and engineering resources.

web marketing program  Aras has its own Web-based project/program management module that is powerful because it is interconnected with bills of materials (BOMs), parts, CAD designs, suppliers, manufacturing process plans, quality, etc. (any business item or files). Users can import/export to Microsoft Project if they want. Aras reportedly beat Oracle Primavera here for flexibility reasons. Not only is Primavera a hard-coded and feature-bloated offering, but IT project management-centered tools such as Primavera or CA Clarity Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

web marketing program  management, digital asset management, Web content management (WCM), marketing resource management (MRM), marketing dashboards/analytics, leads management, event-driven marketing, predictive modeling, and more. In addition, one should differentiate between business-to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which Oracle acquired Responsys and Eloqua, respectively.   Still in an emerging stage, the marketing software market is currently fragmented with a slew of Read More

New Web Threats in 2009


The new web-borne threats attacking business networks are more intense and sophisticated than ever. Methods using rich media, web 2.0 collaboration tools, and a host of other technologies expose networks to a new breed of web security threats. Find out what the latest web security threats are, including the risks and business impact these threats represent, and understand the advantages of hosted security solutions.

web marketing program  Web Threats in 2009 The new web-borne threats attacking business networks are more intense and sophisticated than ever. Methods using rich media, web 2.0 collaboration tools, and a host of other technologies expose networks to a new breed of web security threats. Find out what the latest web security threats are, including the risks and business impact these threats represent, and understand the advantages of hosted security solutions. Read More