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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 web marketing program


Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

web marketing program  managing email, direct mail, web tracking, telesales and surveys with one tool Marketing and Sales Reporting measuring the progress of leads, ROI and effectiveness of the marketing mix How Do I Learn More About Precision Marketing? For more information on Precision Marketing, attend a webinar featuring Leslie Ament, Senior Analyst of the Aberdeen Group, and download a free copy of the Precision Marketing Benchmark Report. Register today: http://results.vtrenz.com/PrecisionMarketing Searches related

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » web marketing program

Driving Your Brand's Marketing Success with Co-Op Funds


Co-op advertising is a marketing tactic that enables brands to share the costs of local marketing with channel partners. In the United States, co-op advertising amounts to $50 billion in annual ad spend. But primitive co-op strategies and tools are breeding ambivalent channel partners for national brands and leaving money on the table while local marketing programs are underused. The result is weaker branding in local markets and slower channel sales. Read this white paper to learn how to recognize whether your brand is succeeding with its current co-op program, how to build an effective co-op fund program, and how to ensure all your channel partners will use your co-op fund program.

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Mirapoint Launches Global Partner Program


Mirapoint has expanded its presence in the ASP / ISP messaging community, both in terms of name recognition and product functionality and has logically implemented a partner program called MAPP.

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Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing


QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and differentiate themselves, ultimately driving overall business performance improvement and improved brand equity as measured through customer awareness, image, preference, and loyalty.

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Benefits and Pitfalls of Gamification for Consumer Marketing


Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles of games to their sales and marketing strategies. But this is can be tricky. In his article, TEC CRM analyst Gabriel Gheorghiu walks you through the benefits and pitfalls of “gamification,” and offers up some guidelines for ensuring that it brings you the desired results.

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Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

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The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

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Web Self-Service


This white paper introduces customer self-service and how using Surado Web Self-Service can increase customer satisfaction, reduce costs, and increase return on investments (ROI). The key is to understand your customer, your products and services, and the tools available to deliver service to maximize customer satisfaction and reduce customer service costs. This paper will discuss the various self-service options available, how to utilize best practices, delivery technology and how customer self-service is tied to the "big picture" of customer relationship management (CRM).

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Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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Measure, Analyze, and Manage: Optimizing Marketing Results with Business Analytics


By adopting a data-driven approach that incorporates business intelligence (BI), predictive analytics and performance management capabilities, marketing executives can empower their teams to measure, analyze, and manage marketing efforts for greater effectiveness and contribution to top line revenue growth. These advanced analytics techniques help marketers harness all of their data, detect patterns of customer behavior, and acquire a deeper understanding of customers as individuals — ultimately leading to new methods of personalized engagement.

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