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Witty and viral marketing of enterprise applications?
Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a

viral marketing  and viral marketing of enterprise applications? Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as Best run businesses run on SAP (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find attempts at humor in marketing ERP. To see what I mean, Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » viral marketing


It’s About Process (or the Ability to be Responsive) -- Part V
Part IV of this blog series further analyzed Webcom ResponsAbility, the on-demand workflow automation and business process management (BPM) solution. Anyone

viral marketing  also a temptation for viral marketing and offering a ResponsAbility Free Edition , of course with some significant limits (e.g., in terms of the number of users, cases, modifications, etc.), whereby companies can at any time opt to switch to the full edition for much more functionality (and a fee). ResponsAbility’s Value Proposition ResponsAbility’s benefits, reported by the early adopters (and touted to the hypothetical customers), revolve around process automation, simplification and acceleration. Read More
Enterprise Applications Vendors Going Viral and Social: Another Take
It would not be far off the mark to say that social media, user-generated content (UGC), and online collaboration all hit the mainstream in 2009, at least

viral marketing  another wave of selected  viral marketing  campaigns. She is also using electronic distribution systems and  search engine optimization (SEO )/ search engine marketing (SEM ) vendors at this point for booking webinars, getting sales leads, etc. The only part she is not yet fully on board with is whether social sites like Twitter, Facebook, and LinkedIn are a good place for fully employed professionals and for promoting buying behavior in a B2B manner. But that attitude may change. She will be writing Read More
Antivirus Software: Market Review
Computer viruses are spreading through the Internet at an unprecedented rate and the antivirus market is now a $3 billion (USD) a year industry. This report

viral marketing  products detect and clean viral infections. To perform this test, we disabled automatic scanning and then copied a series of infected files to an empty folder on our test system. Common viruses that were captured in the wild included Nimda, Sircam, Funlove, and others. We chose these particular viruses because they have been in circulation for at least two years and are extremely common and seemed fairer to test each product against these types of viruses rather than ones that are obscure or brand new. Read More
Agresso Bucks the Slump (and Fights the “ERP Madness”) - Part 2
Part 1 of this blog series revisited Agresso’s post-implementation agility capabilities as a major tenet for the vendor’s continued growth in a hostile and

viral marketing  European businesses deem in-your-face viral marketing like this one in poor taste at worst and “unnecessary” at least. But Agresso begins to finally understand that you must behave differently in the US where Hollywood-style marketing sets the benchmark of what works and what doesn’t work. This would also include things like glamorous and splashy user conferences that are not the norm in Europe, but are very necessary in the US. Why did Agresso finally take this bold approach? Well, like the Obama Read More
SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

viral marketing  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing Read More
Precision Marketing: Strengthening the Value of CRM
All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the

viral marketing  Marketing: Strengthening the Value of CRM Precision Marketing: Strengthening the Value of CRM If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Vtrenz, the leading provider of on-demand marketing automation solutions, empowers organizations of all sizes to generate demand for their products and services, close more sales, and measure the impact of their marketing activities. Vtrenz' integrated marketing automation platform, Read More
How to Cook Up Some Marketing Mashups for Your Web Site
The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site

viral marketing  to Cook Up Some Marketing Mashups for Your Web Site The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback. Read More
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

viral marketing  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More
Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value
For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is

viral marketing  Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns. Read More
Sales and Marketing
Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and

viral marketing  and Marketing Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area: Read More
How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

viral marketing  Best-in-Class Marketing Organizations Drive Higher Profits With slow economic growth and sluggish markets, smart companies are turning to their existing customer base to grow revenues. But what techniques, tools, and approaches work best for increasing sales to your existing customers? Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty . You'll learn from best-in-class marketing companies how to capture, analyze, and manage customer data to launch successful Read More
Everything You Need to Know About Digital Marketing
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search

viral marketing  You Need to Know About Digital Marketing Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier. Read More
Blue Tent Marketing


viral marketing  Tent Marketing Read More

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