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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 viral marketing


Witty and viral marketing of enterprise applications?
Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a

viral marketing  and viral marketing of enterprise applications? Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as Best run businesses run on SAP (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find attempts at humor in marketing ERP. To see what I mean,

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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It’s About Process (or the Ability to be Responsive) -- Part V


Part IV of this blog series further analyzed Webcom ResponsAbility, the on-demand workflow automation and business process management (BPM) solution. Anyone interested can take the product for a free trial test drive here. The vendor just released the ResponsAbility p4 release. Competitive Offerings Do Exist Still, Webcom’s first-to-market (or close to) BPM on-demand advantage has already

viral marketing  also a temptation for viral marketing and offering a ResponsAbility Free Edition , of course with some significant limits (e.g., in terms of the number of users, cases, modifications, etc.), whereby companies can at any time opt to switch to the full edition for much more functionality (and a fee). ResponsAbility’s Value Proposition ResponsAbility’s benefits, reported by the early adopters (and touted to the hypothetical customers), revolve around process automation, simplification and acceleration. Read More

eConnections Expands Web With IPNet


eConnections offers a sound proposition for users who have streamlined internal supply chains and are ready to begin life as a node in an inter-enterprise network.

viral marketing  IPNet with a unique, viral marketing opportunity that will enable us to leverage our solution across an entire industry - collapsing the channel for the benefit of suppliers and customers alike. Market Impact Even by Internet standards, eConnections is barely more than an embryo. CEO Rob Rodin launched eConnections in April 2000 with the help of several of his former colleagues at Marshall Industries. Rodin is credited with transforming Marshall, an old guard brick-and-mortar distribution company, into Read More

Antivirus Software: Market Review


Computer viruses are spreading through the Internet at an unprecedented rate and the antivirus market is now a $3 billion (USD) a year industry. This report measures the financial health and product quality of four key industry players: Symantec, McAfee, Computer Associates, and Trend Micro.

viral marketing  products detect and clean viral infections. To perform this test, we disabled automatic scanning and then copied a series of infected files to an empty folder on our test system. Common viruses that were captured in the wild included Nimda, Sircam, Funlove, and others. We chose these particular viruses because they have been in circulation for at least two years and are extremely common and seemed fairer to test each product against these types of viruses rather than ones that are obscure or brand new. Read More

Enterprise Applications Vendors Going Viral and Social: Another Take


It would not be far off the mark to say that social media, user-generated content (UGC), and online collaboration all hit the mainstream in 2009, at least in the realm of business-to-consumers (B2C) commerce. According to Forrester, 63 percent of online retailers will make social e-commerce a top priority in 2010, with The Limited brands leading the way. As consumers and

viral marketing  another wave of selected  viral marketing  campaigns. She is also using electronic distribution systems and  search engine optimization (SEO )/ search engine marketing (SEM ) vendors at this point for booking webinars, getting sales leads, etc. The only part she is not yet fully on board with is whether social sites like Twitter, Facebook, and LinkedIn are a good place for fully employed professionals and for promoting buying behavior in a B2B manner. But that attitude may change. She will be writing Read More

Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

viral marketing  Can Be Your Next Asset to Manage: E-mail Marketing Beginning with e-mail marketing we will explain the advantages of this medium and how it can be used as part of overall marketing solution. Beyond simply driving short-term results, you'll see potential opportunities to differentiate your firm, so you can expand your market share, while continuing to build brand awareness Source: Liquid Comma Resources Related to Design Can Be Your Next Asset to Manage: E-mail Marketing : E-mail Marketing Read More

Application Vendors - Avoid Sabotaging Sales With Marketing


Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? The two most frequent reasons for losing deals are poor salesmanship and poor marketing.

viral marketing  Vendors - Avoid Sabotaging Sales With Marketing Situation Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? Many reasons exist for losing deals. The two most frequent reasons are poor salesmanship and poor marketing. The sad truth is that in most cases: Good marketing beats great product. Lets take a well-known example outside the software industry. Do you have a VHS or Beta VCR? When VCRs were first Read More

Marketo Launches New Component of the Marketing Nation


The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers

viral marketing  Launches New Component of the Marketing Nation The marketing automation provider Marketo  introduces Marketo Program Exchange , a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers. The press release states that the templates were Read More

Neolane Announces New Version of Neolane Marketing Analytics


Neolane has introduces a series of enhancements for its marketing analytics platform. The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data

viral marketing  Announces New Version of Neolane Marketing Analytics Neolane has introduces a series of  enhancements for its marketing analytics platform . The solution was designed to help marketers plan, target, execute, and measure personalized messages across channels. According to the press release, new enhancements eliminate the need to rely on the expertise of data scientists or information technology (IT) staff while permitting marketers to usebig data directly. Neolane also has a role-based Read More

The Seven Deadly Sins of Software Marketing


Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

viral marketing  Seven Deadly Sins of Software Marketing Marketing collateral does not come cheap. Costs associated with textual content, graphic design, and production quickly add up. Obviously, you want to get an appropriate return on your investment. This article looks at seven common mistakes, or sins, made when developing marketing collateral for the software industry. The sins in question consider such concepts as targeting your market, lowering costs, and making it convenient for potential customers to use Read More

Blue Tent Marketing


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viral marketing  Tent Marketing Read More

Reviewer's Guide for Kentico Enterprise Marketing Solution




viral marketing  s Guide for Kentico Enterprise Marketing Solution Read More

Deltek Acquires Traffic LIVE for Marketing Agencies’ Front Office


Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions.

viral marketing  Acquires Traffic LIVE for Marketing Agencies’ Front Office Deltek has acquired Sohnar and its Traffic LIVE cloud-based resource planning solution for the creative marketing communications world. Sohnar has 40 employees based in London, Sydney, and New York and manages a portfolio of hundreds of clients in 23 countries. This acquisition broadens and deepens Deltek’s portfolio of professional services automation (PSA) solutions by delivering front-office capabilities that marketing agencies (and ot Read More

The Essential E-mail Marketing Deliverability Guide


According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are implementing new technologies to secure their inboxes by blocking unsolicited messages. Discover what other tactics your business can adopt to help e-mail deliverability.

viral marketing  Essential E-mail Marketing Deliverability Guide According to Web services provider IronPort, over 92 billion spam messages are sent around the world daily. While it may seem like an uphill battle, several strategies are available that can help. To combat these threats, many organizations are implementing new technologies to secure their inboxes by blocking unsolicited messages. Discover what other tactics your business can adopt to help e-mail deliverability. Read More

“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

viral marketing  for Search Engine Marketing and Optimization Search Engine Optimization (SEO) is a magical word that everybody is spealing about in the online world. SEO can influence the search engine in order to show your links on the top positions for special keywords. Source : bwired Resources Related to “Skunkworks” for Search Engine Marketing and Optimization : Search Engine Optimization (SEO) (Wikipedia) “Skunkworks” for Search Engine Marketing and Optimization Search Engines is also Read More