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Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

video marketing  communications through voice and video services over Internet protocol (VOIP), distinctive billing and customer care concerns are emerging. Hence, new technologies and new ways of doing business are needed, as CSPs must define a unique, value-rich customer experience, and then deliver it better than anyone else. This concludes Part One of a three-part note. Part Two will discuss market strategy. Part Three will cover alliances, challenges, and make user recommendations. Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » video marketing


Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

video marketing  by this digital domain. Video monitors (already a feature in many locations) prompted by a signal from my loyalty tag could appeal to my heartstrings, showing the growing process of the brew of the month, tantalizing my senses with visions and verbal prompts. A Group Hug for the Supply Chain Community And there are bi-directional benefits—having access to up close and personal customer preference data would enable the magicians of marketing to approach the reality of their target Read More
Application Vendors - Avoid Sabotaging Sales With Marketing
Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you had a better product? The two most

video marketing  to record and edit video. But good VHS marketing beat great Beta product so now you have a VHS. Too many application software or services companies believe in product and are always willing to spend that marginal dollar on development. When you hire that extra programmer, you know you will get X lines of code. But what's the story with marketing? When you spend an extra dollar on marketing you can never be certain what you are going to get. Will you get the leads you want? Will the marketplace recognize Read More
Witty and viral marketing of enterprise applications?
Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a

video marketing  doctor ordered? In the video, both ERP giants tried to save the cat with complex and somewhat destructive (ouch!) approaches (in a shooting birds with a cannon approach). Is the message of SAP being like pouring concrete over users' ankles getting a bit tired? After all, SAP and Oracle now have simpler products, such as SAP Business One ( evaluate this product ) or Oracle JD Edwards ( evaluate this product ), for simpler environments. On the other hand, Lawson S3 ( evaluate this product ) and Lawson Read More
Accelerate Your Marketing ROI with Analytics
Use customer insights to design effective marketing strategies. Extract insights from diverse data sources, including social media and financial systems

video marketing  marketing ROI. Watch this video to learn more. Read More
Marketing without Analytics: Is It Really Analytics?
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance

video marketing  without Analytics: Is It Really Analytics? You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results. Read More
Oracle Adds Compendium to Oracle Eloqua Marketing Cloud
Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud

video marketing  Adds Compendium to Oracle Eloqua Marketing Cloud Oracle has announced the acquisition of Compendium, a cloud-based content marketing platform provider, to augment the capabilities of its Eloqua Marketing Cloud. Compendium’s solution uses a data-driven approach to align relevant content with customer data and profiles, which helps companies more effectively attract prospects, engage buyers, accelerate prospect conversion, and ultimately drive top-line revenue and loyalty. Compendium builds up a Read More
Reviewer's Guide for Kentico Enterprise Marketing Solution


video marketing  s Guide for Kentico Enterprise Marketing Solution Read More
“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

video marketing  for Search Engine Marketing and Optimization Search Engine Optimization (SEO) is a magical word that everybody is spealing about in the online world. SEO can influence the search engine in order to show your links on the top positions for special keywords. Source : bwired Resources Related to “Skunkworks” for Search Engine Marketing and Optimization : Search Engine Optimization (SEO) (Wikipedia) “Skunkworks” for Search Engine Marketing and Optimization Search Engines is also Read More
Infor Introduces Inforce Marketing at Dreamforce 2012
Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new

video marketing  Introduces Inforce Marketing at Dreamforce 2012 Today, at  Dreamforce , Infor announced the launch of  Inforce Marketing , a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and analysis tools that plan, manage, and monitor Read More
Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles

video marketing  design of computer and video games to business, in order to attract and retain people. These techniques can be applied both inside the company (e.g., to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or outside (e.g., for customer-facing activities such as sales, marketing, and customer service). In this article, I describe how gaming techniques can be used for customer-facing activities. Some forms of gamification have been used for years, such as Read More
Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

video marketing  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More

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