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Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to
communications through voice and video services over Internet protocol (VOIP), distinctive billing and customer care concerns are emerging. Hence, new technologies and new ways of doing business are needed, as CSPs must define a unique, value-rich customer experience, and then deliver it better than anyone else. This concludes Part One of a three-part note. Part Two will discuss market strategy. Part Three will cover alliances, challenges, and make user recommendations.
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Application Vendors - Avoid Sabotaging Sales With Marketing
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