My overall impression of this year’s National Retail Federation (NRF) convention (held recently in New York City) could be summarized in the acronym S.M.A.R.T.: Social, Mobile/Multi-channel, Analytics (big data), and Real-Time visibility (of inventory, orders, workforce, etc.). With the new generation of consumers combining mobile, social, and cloud technologies to stay connected and informed, retailers must be able to quickly analyze, understand, and act on each new trend before the “moment of truth” passes them by.
and easily with fresh, relevant, and targeted content. The solution features a number of new storefront applications from IBM partners delivered through cloud-enabled solutions. The intent is to give developers plug-and-play functionality to build apps for retailers to quickly deploy as services. With 18 companies already participating in the partner ecosystem, the first wave of new apps supporting Commerce Composer includes: Content management and rich media: apps from Amplience, CoreMedia, Fluid , an