Conventional wisdom would suggest that pricing, as a key component of a business’s financial performance, is a critically important discipline within any enterprise, touching many departments, from sales and marketing to finance. And yet, does anyone know whether their company is making the best pricing decisions? TEC Principal Analyst P.J. Jakovljevic is encouraged by the growing awareness and adoption of pricing technologies among B2B enterprises.
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(Underappreciated) Value of B2B Pricing Software About five years ago we published an article series entitled “ The Case for Pricing Management ,” since companies in the manufacturing, distribution, services, retail, telecommunications, and hospitality and travel industries can face a variety of pricing problems. On the one hand, unnecessary discounting and quoting prices below a break-even point can result in a company’s poor financial performance. On the other hand, pricing some items out of