Email is a staple component in the marketing strategies of businesses and organizations of all shapes and sizes. However, defective emails can contaminate not only your information assets but also your IP addresses. Using sets of quality control tools to verify email lists results in better email deliverability and inbox landing and consequently your return on investment (ROI). This white paper looks at best practices for optimum email deliverability through email list hygiene control, including email list hygiene improvement and maintenance, mapping and sorting, and validation.
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