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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 types of marketing strategies


Challenges of the Future: The Rebirth of Small Independent Retail in America
By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than

types of marketing strategies  Landscape , Existing Retail Types , Key Retail , Leading Retail , Network Retail , Retail Companies , Retail Consulting Trade , Retail Decisions , Retail Distribution , Retail , Retail ARTS , Retail B2C , Retail Business , Retail Establishments , Retail Experts , Retail Management . As the third-generation owner of a retail business with more than a century of service to the same community, the state of independent retailing is a matter of an intensely personal interest to me. Like so many of my

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » types of marketing strategies

The Business of Green


For companies, embarking upon environmentally friendly activities goes beyond merely complying with laws and regulations; it’s about organizations and their employees’ voluntary and moral engagements. But integrating these motivations into strategies and overall daily activities is often complicated, since it demands translating generally intangible motivations into concrete actions and measurable

types of marketing strategies  infrastructure, mainly because these types of deployments usually require many labor-hours spent on research and development (R&D). On the other hand, a different approach that companies might take is to integrate environmentally friendly practices into their production systems. One of these practices is the lifecycle approach (included in ISO 14040). This allows the evaluation of a given product’s impacts—from the extraction of the raw material to the elimination of the resources used to produce it Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

types of marketing strategies  making. These are the types of benefits facilitated by solutions that can be robustly interconnected. Leverage Customer Insights Across the Organization To enable marketers to drive the value-based customer, brand, and channel strategies as outlined above, complete insights into customer needs, buying habits, profitability, and trends are necessary. To attain a 360-degree view of the customer, customer data collected only by the marketing department is often not sufficient. You need a more holistic Read More

Three Es of CRM


With product lifecycles accelerating and pricing pressures increasing, organizations must focus on delivering unique customer experiences to differentiate themselves from the competition. Customer relationship management and enterprise resource planning technologies play a critical enabling role.

types of marketing strategies  defined by buying behaviors-including types of purchases (for example, high- end electronic versus practical appliances), frequency, spend per visit, and return frequency. The development of these customer groups allowed the retailer to then assess the equity being driven by each group, and in turn, the perceived value of the group over the long term. Distinct growth and investment (or divestment in some cases) strategies were devised for each group, and value-added offerings were developed to support Read More

One Vendor's Exploit of Marrying Infrastructure with Selling and Fulfillment Applications


For many manufacturers, distributors and retailers with a mishmash of disparate back-office business applications, Sterling Commerce, a traditional integration and communication provider, has recently unveiled a package designed to automate web-based commerce all the way from order capture to fulfillment and payment, as a result of bringing together a few prudent acquisitions over the last three years.

types of marketing strategies  typically cannot handle these types of multi-enterprise complexities, and they tend not to provide the visibility and control required to efficiently manage and synchronize extended business processes – and were really never designed to be customer and partner-facing. Inefficient processes and poor customer service often result. Indeed, most ERP systems were not originally designed to coordinate business processes across a multi-enterprise supply chain, including outsourced manufacturing, 3PL Read More

Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

types of marketing strategies   Read More

Threshold of a New TEC Advisor


I'm happy to announce the beta launch of our new tool to help people start their research and evaluations of enterprise software systems. Think of it as the doorway to our TEC Advisor online evaluation and comparison application (accessible from our evaluation centers). In the following, I'll explain what it is and how it works. A few years ago I asked on this blog, "How do you

types of marketing strategies  The list includes all types of enterprise software: customer relationship management (CRM) systems, enterprise resource planning (ERP) systems, business intelligence (BI) systems, etc., or whichever products are most applicable for your requirements. You can then select a few products to evaluate and TEC Advisor will group the products according to the type of software they are . For example, if you choose three financial packages and two ERP systems, you'll see the financial packages evaluation at the Read More

The Future of Talent Management: Underlying Drivers of Change


The next generation of talent management practices and solutions will largely be driven by economic evolution, demographic changes, and technology advancements. These factors are dramatically influencing the way people work, the way companies are organized, and the way talent is managed. This paper explores how current business and talent management processes and technology must evolve in order to effectively deliver business value in the next 5 to 10 years.

types of marketing strategies  Future of Talent Management: Underlying Drivers of Change The next generation of talent management practices and solutions will largely be driven by economic evolution, demographic changes, and technology advancements. These factors are dramatically influencing the way people work, the way companies are organized, and the way talent is managed. This paper explores how current business and talent management processes and technology must evolve in order to effectively deliver business value in the next 5 Read More

The 'Joy' Of Enterprise Systems Implementations Part 3: Causes of Failures


This part discusses the causes of ill-fated implementation

types of marketing strategies  'Joy' Of Enterprise Systems Implementations Part 3: Causes of Failures The 'Joy' Of Enterprise Systems Implementations Part 3: Causes of Failures P.J. Jakovljevic - July 11, 2002 Executive Summary What has long been a general feeling based on rumors, news headlines and some casual survey reports hidden within analyst houses' vaults and largely inaccessible to mass audience owing to exorbitant subscription fees, has recently been confirmed in a more tangible manner. Namely, many major companies are Read More

IDC and Webroot Present: Securing Enterprise Environments against Spyware-Benefits of Best-of-breed Security


The threat of spyware has risen to epidemic levels for many information technology professionals trying to protect their users and network. In response, many security vendors are creating anti-spyware software to seek out spyware and eradicate it from the enterprise network. Webroot's Spy Sweeper Enterprise is just such a product.

types of marketing strategies  and Webroot Present: Securing Enterprise Environments against Spyware-Benefits of Best-of-breed Security The threat of spyware has risen to epidemic levels for many information technology professionals trying to protect their users and network. In response, many security vendors are creating anti-spyware software to seek out spyware and eradicate it from the enterprise network. Webroot's Spy Sweeper Enterprise is just such a product. Read More

Comparing the Total Cost of Ownership of SME On-premise Business Management Applications and SAP Business ByDesign


This document analyzes the cost of ownership for a typical on-premise small and medium enterprise (SME) business management system, and compares it to the cost of an equivalent SAP Business ByDesign implementation. It uses a mixture of different on-premise systems rather than any single vendor's product. Although there are many similarly equipped business management products available, they all compete closely on price.

types of marketing strategies  the Total Cost of Ownership of SME On-premise Business Management Applications and SAP Business ByDesign This document analyzes the cost of ownership for a typical on-premise small and medium enterprise (SME) business management system, and compares it to the cost of an equivalent SAP Business ByDesign implementation. It uses a mixture of different on-premise systems rather than any single vendor's product. Although there are many similarly equipped business management products available, they Read More

New Data Protection Strategies


One of the greatest challenges facing organizations is the protection of corporate data. The issues complicating data protection are compounded by increased demand for data capacity and higher service levels. Often these demands are coupled with regulatory requirements and a shifting business environment. Learn about data protection strategies that can help organizations meet these demands while maintaining flat budgets.

types of marketing strategies  Data Protection Strategies One of the greatest challenges facing organizations is the protection of corporate data. The issues complicating data protection are compounded by increased demand for data capacity and higher service levels. Often these demands are coupled with regulatory requirements and a shifting business environment. Learn about data protection strategies that can help organizations meet these demands while maintaining flat budgets. Read More

Calgoo In-Calendar Marketing


The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

types of marketing strategies  In-Calendar Marketing The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing. Read More

New Product Delivers Spark to Online Marketing


Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period.

types of marketing strategies  Product Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing Read More

Soaring across the Regions: A View of the Impact of the Internet on Business


The Internet offers companies the opportunity to present a commercial image independent of size and location. With this and the Internet’s ability to extend a business’s reach, it is valuable to know precisely what various Internet service providers (ISPs) offer before buying. This includes evaluating service level and support capabilities and understanding how these vary throughout the United Kingdom (UK). Find out more.

types of marketing strategies  across the Regions: A View of the Impact of the Internet on Business The Internet offers companies the opportunity to present a commercial image independent of size and location. With this and the Internet’s ability to extend a business’s reach, it is valuable to know precisely what various Internet service providers (ISPs) offer before buying. This includes evaluating service level and support capabilities and understanding how these vary throughout the United Kingdom (UK). Find out more. Read More