X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 types of marketing strategies


Challenges of the Future: The Rebirth of Small Independent Retail in America
By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than

types of marketing strategies  Landscape , Existing Retail Types , Key Retail , Leading Retail , Network Retail , Retail Companies , Retail Consulting Trade , Retail Decisions , Retail Distribution , Retail , Retail ARTS , Retail B2C , Retail Business , Retail Establishments , Retail Experts , Retail Management . As the third-generation owner of a retail business with more than a century of service to the same community, the state of independent retailing is a matter of an intensely personal interest to me. Like so many of my

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

Start Now

Documents related to » types of marketing strategies

Three Es of CRM


With product lifecycles accelerating and pricing pressures increasing, organizations must focus on delivering unique customer experiences to differentiate themselves from the competition. Customer relationship management and enterprise resource planning technologies play a critical enabling role.

types of marketing strategies   Read More

Talent Supply Chain Management: An Alarming Look at the Mismatch between Talent Strategies, Processes, and Corporate Objectives


A survey of professional services firms shows a serious disconnect between the desired operational state of the firms and their current ability to achieve that state. But firms are recognizing that automating resource planning and management, including human or talent resources, is crucial to continued success. Learn more about how to improve the management of your talent inventory to improve service-line profitability.

types of marketing strategies   Read More

Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

types of marketing strategies   Read More

One Vendor's Exploit of Marrying Infrastructure with Selling and Fulfillment Applications


For many manufacturers, distributors and retailers with a mishmash of disparate back-office business applications, Sterling Commerce, a traditional integration and communication provider, has recently unveiled a package designed to automate web-based commerce all the way from order capture to fulfillment and payment, as a result of bringing together a few prudent acquisitions over the last three years.

types of marketing strategies   Read More

Maximize the Green Efficiency of Multi-Site National Rollouts of Technology


The service industry consumes millions of gallons of fuel and expends trillions of pounds of carbon monoxide each year as trucks roll to installation and service locations. Eliminating unnecessary travel is one way service companies can help protect the environment, and meet environmental compliance requirements. Discover a methodology that can help you reduce your fleet’s fuel consumption and carbon monoxide emissions.

types of marketing strategies   Read More

Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

types of marketing strategies   Read More

10 Strategies for Getting the Right ERP and Accounting Solution


That's where the white paper 10 strategies for getting the right ERP and accounting solution comes in.

types of marketing strategies   Read More

Managing the Total Cost of Ownership of Business Intelligence: A 360-Degree Perspective


For many companies, total cost of ownership (TCO) of business intelligence (BI) solutions is out of control. And the problem is growing, fueled by ever-increasing demands from the user community, massive new sources for data, new capabilities, shadow it landscapes, and the cost of keeping people abreast of all the changes. This paper focuses on developing a framework for monitoring and managing the TCO of BI.

types of marketing strategies   Read More

New Destinies: Stories of Outcomes Sensed, Predicted, and Changed in the World of the New Business Imperative


Remember 10 years ago, or maybe just 5, you used to have the luxury to think about your decisions. Not anymore. New rules apply to the global business environment. Those who choose real-time business intelligence are likely to gain the insight and agility to measure risk and reward in an instant—and move forward. Destiny is no longer in the hands of fate. It’s determined now, in a second. New outcomes await. Determine yours with business intelligence solutions from SAP.

types of marketing strategies   Read More

Data Quality: A Survival Guide for Marketing


Even with the finest marketing organizations, the success of marketing comes down to the data. Ensuring data quality can be a significant challenge, particularly when you have thousands or even millions of prospect records in your CRM system and you are trying to target the right prospect. Data quality, data integration, and other functions of enterprise information management (EIM) are crucial to this endeavor. Read more.

types of marketing strategies   Read More